9Nov2016
Aligning your social purpose with the identity of your brand will give it vital credibility. Weaving social altruism into a business is becoming an increasingly popular trend. From seeking certificationRead More
9Nov2016
How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs. As a company’s marketing strategies adapt toRead More
9Nov2016
Here are 18 businesses using Instagram Stories to boost their branding. Ten billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more)Read More
9Nov2016
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms. Digital branding as a channel for brand buildingRead More
8Nov2016
Your brand is the core identity of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single set of recognizableRead More
8Nov2016
These days, a business' online presence is as important -- if not more -- than its presence on the street. So why would you compromise your company's integrity by makingRead More
8Nov2016
Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large numberRead More
8Nov2016
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.Read More